The sustainability of your online store depends on a constant volume of sales. There are times when online sales grow naturally (such as the holidays or Black Friday). Unfortunately, however, there is the reverse of these periods: months in which sales go very badly .
Most online stores have lower sales in the summer . Even if this is not the season that gives you the most headaches, it is advisable to prepare in advance for when it will arrive.
Here’s what you can do:
Sometimes, regardless of the season, you need fast cash flow. Or you want to free the warehouse of certain products to make room for new ones. Whatever the reason, a few eCommerce growth hacks are always welcome, right?
- Urge shopping through FOMO (Fear of Missing Out)
FOMO is a common term in psychology and refers to a type of social anxiety related to the fear of losing an opportunity to have fun while others take advantage. of her.
The term has been extended to almost all areas and is extremely suitable for eCommerce. Nobody wants to miss an excellent opportunity, right? Especially when it is very popular.
Here’s how you can use FOMO to your advantage:
- Add a counter to the products you want to sell quickly. “7 customers ordered this product only today. “
- “Only three products left in stock.”
- “Customers who chose this product also ordered”
- “Our customers agree that this product fits perfectly with…”
Thus, in addition to urgency, you can also create a sense of belonging to a community, to a group of people with common passions, interests and preferences.
- Use live chat
Live chat can quickly increase sales in your online store. Visitors who use it are 8 times more likely to become customers than those who do not.
When you want to sell certain products quickly, you can use it intelligently. Set a welcome message that leads the visitor to relevant products, selected by you based on previous interactions or random products that are in the promotion.
Promote your most desired/discounted offers on social media and through PPC campaigns, but be careful to target especially people who have bought from your store. They are most likely to place a new order, especially if they were satisfied with the previous ones and if the discount is tempting.…